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Marketing & Sales Insights

Collection

Global surveys of consumer sentiment during the coronavirus crisis

– Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
Article

Preparing for loyalty’s next frontier: Ecosystems

– As digital marketing expands consumers’ choices, companies are learning to drive customer loyalty—and growth—by... pooling data within an ecosystem of brands.
Article

Modern marketing: What it is, what it isn’t, and how to do it

– To drive growth in the digital age, marketing needs to modernize a specific set of capabilities and mindsets.
Video

Reviving the center aisle: An interview with Kellogg’s chief growth officer

– From Monica McGurk’s perspective, innovation is alive and well in packaged food—and Kellogg’s best days are... still ahead.
Article

The end of shopping’s boundaries: Omnichannel personalization

– Personalization across physical and digital channels is the next big marketing opportunity. The secret is figuring out how they... best work together.

Special collection

Growth leadership

Growth is a new game, requiring new skills and a different brand of leadership. Interviews and insights explore how it's done.

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Special collection

Perspectives on Personalization @ Scale—Volume 2: The next frontier

– This collection on the future of personalization, which has become a core capability for marketers striving for efficiency and growth, explores the major topics that have the ability to make or break a company’s personalization efforts.

MORE INSIGHTS

Article

At the heart of a crisis: How consumer-health companies can lead in the time of coronavirus

– As consumer behavior continues to shift with ever-changing conditions, consumer-health companies must respond to the coronavirus... pandemic with key stakeholders in mind.
Survey

Survey: Chinese consumer sentiment during the coronavirus crisis

– Chinese consumers are beginning to show signs of optimism as the new cases of COVID-19 stall.
Survey

Survey: Italian consumer sentiment during the coronavirus crisis

– Italian consumers are adjusting to the realities of the economy, spending less but consuming more digital media.
Survey

Survey: Spanish consumer sentiment during the coronavirus crisis

– Spanish consumers are adjusting to the realities of the economy, spending less but consuming more digital media.
Survey

Survey: UK consumer sentiment during the coronavirus crisis

– British consumers are adjusting to the realities of the economy, spending less but consuming more digital media.
Article

Patterns for value creation in apparel, fashion, and luxury

– Performance in the fashion and luxury industries has turned lower, but leading companies haven’t been deterred. Here’s how they... excel.
Survey

Survey: US consumer sentiment during the coronavirus crisis

– American consumers are still optimistic about the economy, but they’re already reporting changes in their income, spending,... and behavior.
Article

Digital platforms in chemicals: The game is on—will the winner take all?

– Direct commercial interfaces—or digital platforms—are increasingly preferred by B2B buyers. Chemical companies that... hope to win in this space must move fast.
Article

The fashion industry in 2020: Ten top themes from The State of Fashion

– Amid uncertainty, brands, retailers, and other fashion-industry players must act strategically to capitalize on digital opportunities,... boost earnings, and address sustainability.
Article

The five lessons B2B sales leaders should learn to make analytics work

– Data-driven growth comes from much more than just being good at data.
Interview

Reinventing the organization for faster growth

– MásMóvil has been able to accelerate its growth by fostering a culture focused on growth and killing off emails,... among other things.
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